Consolidating the relationship between users and the region
The Region enters an era of digital transformation
The region was entering a new phase of its digital transformation journey with a new user-centred strategy. The redesign needed to work its magic in turning user interaction with the ecosystem into a long-lasting relationship with the region itself.
Optimising user interaction and promoting regional initiatives
The region is dedicated to improving interactions and transactions with its users, including citizens, businesses, and agents. To achieve this goal, it aims to enhance the value of its actions, particularly by personalising user paths.
The transformation relies on strong interoperability with the AURA region's information system. This includes CRM tools, the mobile application, IAM (Identity and Access Management), DAM (Digital Asset Management), and PIM (Product Information Management).
Advice and tools for an exceptional user experience
Our approach focuses on designing for the user experience, using atomic design principles to create a harmonious user interface. We also implement localised SEO strategies to increase visibility in the region.
The architecture is based on Drupal's API-first approach, making it easy to integrate with other systems and ensuring scalability. Building a Digital Factory on Drupal 9 includes features such as Smart Content, Entity Share and SolR for efficient content management and improved search.
The digital transformation of the Auvergne-Rhône-Alpes region boosted
Smile drew on its 360-degree open-source expertise (CMS, site factory, PIM, DAM/GED, marketing automation, Talend data integration, WSO2, etc.) to develop and consolidate the digital transformation plans for the Auvergne Rhône Alpes region.
We focused on personalising the user experience during authentication and offering a customised experience.
Additionally, we strengthened interoperability with the regional ecosystem to promote seamless integration of different platforms and applications. Alter Way, our expert Cloud brand, provides hosting, ensuring infrastructure performance and security.
DXP creates a new B2B and B2C experience
A new digital ecosystem to reinvent customer relationship
Building a responsible digital ecosystem
Designing a multilingual global platform to broadcast live content
Securing and optimising SEO performance as part of a wider overhaul