DXP creates a new B2B and B2C experience
A digital transformation requiring a high level of technological expertise
The Atlantic Group is an industrial designer of thermal comfort solutions: ventilation, heating, air conditioning and hot water. With 10,000 employees, a turnover of 2.2 billion euros and 28 industrial sites, the group is the European leader in thermal comfort.
For its THERMOR brand, the group needed a complete overhaul of its two BtoB and BtoC sites, with the aim of replacing the two branches assigned to each site with a single one, in order to improve efficiency and optimise costs.
Getting the most out of a convergence of skills
The Atlantic Group chose Smile for two main reasons: its extensive catalogue of technical solutions and the certification of its partner publishers (Ibexa, Akeneo and WSO2):
- Consultancy and integration of Akeneo PIM/PXM to manage product data in 29 languages
- Creation of the DXP digital factory based on Ibexa
- Expert support for APIM on WSO2
Streamline the work of your teams and deliver an optimal customer experience
- Significant productivity gains with PIM
- Harmonized processes (no more Excel files)
- International consistency of product data
- Improved Thermor customer experience (sites under continuous improvement)
- Merger of Thermor Pro and Consumer sites planned for 2024
I selected Smile as my partner of choice due to my previous positive experience with them and their extensive range of solutions.
Edward Tabet
Responsible, Groupe Atlantic
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