Redesigning Camif’s E-commerce platform to support its strategic ambitions


Identifying new business territories and opportunities

Recognised for their commitment to their mission, the company undertook an ambitious project to overhaul their e-commerce platform, integrating strong differentiators that represent their unique value proposition and exploring new business models to improve the commercial and technical performance of their digital tools and team productivity.


Aligning corporate values and business goals

Defining a clear vision for its future e-commerce platform that would not only support its business objectives but also embody its corporate values was the key challenge for Camif. The choice of a powerful, adaptable e-commerce solution was essential to meet the specific needs of Camif and its customers.

Our support

Full consultancy support to find the best possible solution

To meet these challenges, Smile offered a full range of consultancy and development services:

  • Strategic advice to define the North Star Metric and associated KPIs, thereby focusing efforts on Camif's long-term objectives.
  • Business consulting to refine the customer value proposition and business model
  • Functional and technical scoping to define the precise requirements of the platform
  • Complete revamping of the existing platform and integration of Sylius as an E-commerce solution
Main results

E-commerce replatforming, a stepping stone for brands' digital transformation

Working with Smile has enabled Camif to launch a revamped, high-performing e-commerce platform that not only improves the customer experience, but also reflects the company's values and mission. This digital transformation will strengthen its market position and open up new opportunities for growth.

For more than 10 years, Smile has been a talented partner in the implementation and development of our digital and e-commerce projects, supporting our business teams in their constant search for the best solutions in line with our mission objectives. We're delighted with the progress we've made together and look forward to working with them in the future, in line with our strong growth and our ambition to be the best in the world.

Emery Jacquillat

Camif CEO

Success stories

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