Generali France
G’Live: the app that transforms internal communication at Generali France
"The employees are truly Generali’s greatest strength. They are the ones who will make the difference. We need to adapt to new challenges in internal communication, especially with the hybrid work model. We have seen a real evolution in habits and needs."
Sylvie Ferrali
Head of Institutional Digital Communication, Generali France
The need
Transforming internal communication for a dynamic company
Generali France aimed to transform its internal communication to adapt to the evolving habits of its employees, particularly the increased use of mobile devices. The goal was to provide an interactive and accessible platform that enhances employee engagement and ensures effective scatering of internal information.
The Challenge
Accessibility, engagement, and centralization at the heart of our priorities
- Mobile Accessibility: Providing easy access to internal information via employees' personal smartphones.
- Employee Engagement: Creating an interactive solution to maintain and strengthen the connection between the company and its employees.
- Tool Integration: Developing a platform that centralizes various internal tools and services for a seamless user experience.
9.300
employees involved in the project
Our Approach
An agile collaboration for a tailor-made solution
- Needs Analysis: Organizing workshops with stakeholders to identify key features and user expectations.
- UX/UI Design: Developing user-centered mockups to ensure intuitive navigation and an engaging experience.
- Agile Development: Implementing the G’Live app using agile methodologies to allow continuous adjustments based on user feedback.
- Integration & Testing: Integrating G’Live with Generali’s existing systems and conducting thorough testing to ensure platform performance and security.
The result
A successful adoption and a future-oriented platform
- High Adoption: A significant rate of downloads and regular usage of the app by employees, demonstrating its utility and effectiveness.
- Improved Engagement: Increased interactions between employees and management, facilitating bidirectional communication and strengthening the sense of belonging.
- Scalable Platform: G'Live is designed to gradually integrate new features and services, adapting to the evolving needs of the company and its employees.
"GLive is a mobile app offering unlimited customization, made possible by its open-source core and the custom development of all its user interfaces, something that cannot be achieved with off-the-shelf solutions."
David Renoux
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