Enhance customer insights with a digital platform
Optimising customer experience and digital strategy
The Pierre Fabre group’s dermo-cosmetics branch was looking to deepen its understanding of its end customers by gathering more qualified data to optimise its digital and marketing strategy. It also needed to design a premium brand experience by focusing on its brands’ digital footprint and product staging.
The key focus for a multi-brand group such as this one is to build an ecosystem and unique brand environment while fine-tuning the nuts and bolts in a Digital Factory.
This project was part of a wider overarching plan to streamline the information system.
Deployment of a multi-brand, multi-country DXP for the Group's Dermo-Cosmetics business
An industrialised DXP (Digital Experience Platform) is being deployed to meet the needs of the B2B2C model and improve knowledge of end customers. The solution must guarantee optimum performance for a technology base that is subject to intensive use, given the numerous contributions and multiple associated sites. The aim is to provide flexibility for customising the graphic charter of the nine brands. Additionally, it allows for the translation and local adaptation of content for deployment in over 30 countries.
100
brand/country websites
60%
of cost saving on deployment
19,4
millions de pages vues
Web operations optimisation
The project involved deploying a Design System that provides a common base and specific customisation for each brand.
A core model was established using Ibexa DXP Cloud, enabling centralised and harmonised content management for all brands. The model was tested on two pilot sites before being rolled out to a further hundred or so sites.
Webmastering support was provided to help create and implement content on these platforms. At the same time, a connection to existing information systems, such as PIM/DAM, ERP and CRM, was established to ensure seamless integration and efficient data management.
A perfectly orchestrated platform roll-out
Pierre Fabre can be considered as a satisfied client that is continuing to roll out the infrastructure across other brands. The high-performing platform deployed has become a group-wide platform to further streamline the IS.
New challenges arise like fresh onboarding and governance challenges: areas where Smile is continuing to lend its support to Pierre Fabre.
