A B2B client portal to serve distributors 24/7 in a fiercely competitive environment

The need

Better serve your customers by embracing E-commerce!

Arkema is a French chemicals company with over 20,000 employees in more than 50 different countries. To better serve its B2B clients, Arkema decided to roll out an E-commerce website selling its hero brands, and particularly BOSTIK.

The challenge

A first step towards a core model

Smile needed to prioritise the Arkema MVP’s functional scope to maximise E-commerce sales with a limited turnaround time. 

A successful MVP (Minimum Viable Product) would then pave the way for integrating the OroCommerce platform into the group-wide client portal architecture and rolling it out worldwide. 

Our approach

Building a robust, industrialised base for other brands

Smile implemented an Oro Cloud platform for the MVP underpinned by native features to accelerate the roll-out stage. A UX phase to optimise the client experience and to create a reusable design for future deployments when using the OroCommerce native features was then launched.

The initial stage has allowed us to establish a strong, industrial foundation that is prepared to receive the Group's upcoming brands. This will be achieved with a short time-to-market and a controlled operating budget.

The result

Successful deployment of the B2B MVP with OroCommerce

The MVP project demonstrated that digital is a business lever and validated the interest of distributor customers in this new order-taking channel in an international context.  The success of this project has laid the foundations for phase 2.

The E-commerce platform is now global and carries the Group's brands. 


Success stories

Discover our realisations

Our realisations

Data Factory: implementing and managing Eram Group's multichannel flows

  • Data
  • Business Apps

Delivering personalized digital customer experiences in a global business

  • E-commerce
  • E-commerce B2B

IS urbanization: a new scalable ERP to support Pellenc’s growth

  • Consulting
  • Project scoping

From supplier documentation to global EDM

  • Business Apps
  • EDM

A more appropriate business tool to reinvent customer relationships

  • Business Apps
  • CRM