B2B e-commerce is reaching new heights with OroCommerce 6.1! This latest version introduces significant innovations aimed at simplifying order management, enhancing autonomy for teams and clients, and streamlining communication. Let's delve into five key features that are already transforming the B2B experience.
Simplifying B2B processes, a major challenge
For many B2B clients, implementing an e-commerce platform primarily aims to alleviate order processes, which still heavily rely on phone calls, emails, or even faxes. Digitizing all e-commerce steps and procedures is crucial to free up Sales Administration (ADV) teams, allowing them to focus on higher-value tasks.
Our longstanding partner, OroCommerce, has shared numerous advancements with us: with OroCommerce 6.1, several new features are accelerating this transformation.
Watch the OroCommerce 6.1 demo replay
1. SmartOrder: automating order entry using AI
From scribbled notes to various manual entries, the diversity of customer order formats remains vast. The SmartOrder feature utilizes Optical Character Recognition (OCR) and Artificial Intelligence (AI) to interpret and automatically integrate orders into the platform.
Teams are left with just one step: review and validate! It's that simple.
2. Sales Field App: stay connected even without a network access
In the field, sales representatives need to work anywhere, even offline. The new Sales Field App, operating in PWA mode, allows access to customer records, order placement with appropriate pricing, and route preparation, all without internet access.
→ A true efficiency booster for sales teams.
Source: OroCommerce blog
3. Online invoice payments: freeing up sales teams
As many know, following up on payments is often time-consuming. OroCommerce 6.1 introduces an online invoice payment feature, enabling B2B clients to pay their invoices directly via credit card (through a payment service provider like Stripe) or bank transfer, autonomously and at any time.
4. Integrated conversation: streamlining communication within the platform
The B2B purchasing process isn't always straightforward. Given the complexity of processes and requests, interactions between clients and sales teams are frequent. With OroCommerce 6.1's integrated messaging, clients and ADV teams can communicate directly within the platform regarding orders or quotes, eliminating the need for external tools. Conversations are centralized, traceable, and instantaneous.
- Streamlined communication directly within OroCommerce 6.1 (without external tools)
- Easy initiation of conversations regarding quotes, orders, or priced quotes
- Instant notifications for back-office teams
- Structured and traceable exchange history accessible to the client
These features significantly enhance the client-ADV relationship: increased responsiveness and improved service quality!
5. Smart Agent: AI at the service of product choice
The Smart Agent feature leverages AI to assist clients in quickly finding the right products, comparing references, checking stock levels, and even generating quotes and orders with just a few clicks. Clients receive better guidance, enjoy a smoother experience, and internal teams save valuable time.
In B2B sectors where products are often highly technical, clients like Arkema could benefit from this smart agent to simplify product selection for their users.
With OroCommerce 6.1, the open-source solution takes a decisive step forward in addressing the challenges of tomorrow's B2B commerce: automation, AI, mobility, client autonomy... a suite of innovations that alleviate internal team burdens and enhance the user experience.
And for more information, I invite you to read:
This article: Itay Braverman of OroCommerce: AI for a more efficient and intelligent B2B
This business case: increasing Arkema's B2B customer satisfaction in a competitive context
This white paper: how to adopt an MVP approach to succeed in your B2B e-commerce projects?
