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In a B2B context where development time and project risks are high, the MVP project emerges as a pragmatic approach. Inspired by Eric Ries's minimum viable product (MVP), this approach is suitable for both startups and established players.
It allows you to test a product in the market, prioritize essential features, and adjust the launch based on real-world usage. This publication offers a structured approach to understanding how to implement a useful and measurable MVP.
The concrete benefits of an MVP approach
The MVP approach helps limit the risks associated with product development by focusing on essential features . It saves time , better controls costs, and allows for adjustments to a product or service before its market launch.
The principles of implementing a working MVP
The guide details the steps necessary to implement a structured business MVP. It addresses defining objectives, functional prioritization, and the role of the development team within an iterative project management framework .
Lessons learned from real-world projects
Through cases like Werner Electric, the guide shows how companies have used the minimum viable product (MVP) to quickly bring their product to market and prepare future improvements based on real-world usage.
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