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eCommerce: the MVP approach to promote project and business success
Why adopt an MVP (Minimum Viable Product) approach for your B2B e-Commerce projects!
In 2022, all indicators point to e-Commerce as the future of B2B sales. Most decision-makers do not expect physical sales to make a comeback this year. Which is suitable for B2B buyers who prefer to search, compare, order and reorder online.
Although a growing number of manufacturers, distributors and resellers are exploring ways to “go online,” many harbor fears that are holding them back. Brands are asking questions about the success of their digital initiatives and fear:
- A heavy investment in technology they don't understand
- Changes to existing processes that would disconcert their employees
- A loss of their current customers in the face of a new purchasing channel
An MVP (or minimum viable product) approach can address many of these concerns. In software development, an MVP strategy is focused on defining the absolute minimum product and generating the highest possible value, not on delivering a complete product within strict deadlines.
The MVP approach in B2B opens the way more than ever to the success of e-Commerce:
- adoption
- return on investment
- customer centric
- time to market
- risk reduction
...
Find out how to implement an MVP approach for your B2B e-Commerce and all the best practices in this white paper co-written with Oro!
Content in French
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