Discover the latest major LTS version (4.6) of Ibexa DXP, awaited for two years, for a palpable evolution and an enriched experience.
Smile's teams are particularly excited as this latest version of Ibexa offers a host of new features that promise to transform the user experience. As a leader in open digital, Smile recognises the importance of staying at the forefront of technological innovation to meet the evolving needs of its customers.
As a reminder, Ibexa is a Digital eXperience Platform (DXP) designed to enable businesses to deliver content simply and efficiently, personalise customer journeys, facilitate B2B purchases and offer multi-channel customer services. Using Ibexa, businesses can centralise their digital marketing, e-commerce and content management efforts, while delivering a seamless and engaging customer experience.
What's new?
The latest version of Ibexa introduces a number of innovative features that further enhance its capabilities:
Focus Mode
First of all, Focus Mode is a feature specially designed for marketing professionals. It enables them to concentrate on their core tasks, thanks to a clear, intuitive interface. By simplifying content management, this feature improves the productivity of marketing teams, enabling them to devote more time to high value-added activities. This feature is particularly useful in work environments where time management and efficiency are crucial.
Customizable Dashboard
Secondly, the Customizable Dashboard offers a fully customisable dashboard. This feature gives users rapid access to their most-used tools and content, while providing real-time information for making informed decisions. Thanks to this customisation, each user can optimise their working environment according to their specific needs. This ability to personalise the user interface is essential for companies seeking to maximise efficiency and end-user satisfaction.
Page Builder
The all-new Page Builder is another major innovation. With a redesigned interface, improved functionality and extended customisation options, creating web pages has never been easier or more enjoyable. Users can now create attractive, functional pages without the need for advanced technical skills. Page Builder also enables more fluid collaboration between development and marketing teams, making it easier to create content in a visual and intuitive way.
Customer Portal
Another important functional element is the customer portal. More and more B2B customers want to provide their own customers with a self-service portal. This portal centralises communications, information and exchanges, while relying on other Ibexa functional bricks such as Page Builder, company account management, e-commerce functionalities and content or product personalisation. This solution is a clear response to modern customer service challenges and improves the efficiency of B2B interactions. By offering easy, centralised access to crucial information, the customer portal improves customer satisfaction and loyalty.
Other Features and Enhancements
But that's not all! Ibexa has also added over 30 new features and enhancements, such as an activity tracker to monitor user interactions, extended e-commerce functionality to improve the online shopping experience, and much more. These additions make Ibexa an even more robust and versatile platform, capable of meeting a wide variety of business needs. Enhancements to existing functionality also optimise performance and security, ensuring a reliable and efficient user experience.
Ibexa & QNTM: Synergies and Composable Approach
Since the end of 2021, Ibexa has been part of the QNTM group, a European group offering a suite of products in the fields of technology and marketing. This ecosystem is becoming increasingly interesting on several levels.
Integration with QNTM Solutions
Firstly, solutions such as Raptor (Customer Data Platform), Actito (Marketing Automation) and Qualifio (Interactive Marketing) are gradually being integrated directly into Ibexa. This will create a totally unified back-office user experience. Users benefit from a coherent ecosystem in which each tool works in synergy with the others. This seamless integration maximises the efficiency of business processes and improves the quality of services provided to customers.
Composable approach
But these solutions can also be used independently of each other in a composable approach. At Smile, we particularly appreciate this flexibility! Apart from the fact that they offer interesting functionalities, they also complement our own ecosystem and cover the needs of our customers who have opted for a headless/best of breed architecture without having chosen Ibexa. This modular approach allows companies to choose and combine the best solutions available, according to their specific needs and digital strategy. The composable approach also offers the ability to adapt quickly to market and technological changes.
Conclusion
In conclusion, the new version of Ibexa, enriched by synergies with the QNTM group, offers powerful and flexible tools for improving content management, digital marketing and B2B interactions. New features such as Focus Mode, Customizable Dashboard, Page Builder and Customer Portal, as well as numerous other enhancements, position Ibexa as the platform of choice for companies looking to optimise their digital experience.
The Smile teams are ready to take advantage of these innovations to offer their customers ever more effective solutions tailored to their needs. With more than 30 new features and enhancements, Ibexa continues to stand out as an essential solution for companies seeking performance and innovation.
