Find out how the STIB-MIVB is revolutionising mobility in Brussels by integrating digital tickets into its mobile app, improving the experience of its 400,000 users.
The STIB-MIVB recently took a crucial step by integrating the digital ticket into its mobile application. With more than 400,000 monthly users, the application is celebrating a major step forward for mobility in Brussels by redefining the passenger experience. This innovation, the fruit of a successful collaboration between the STIB-MIVB, Smile and its expert mobile studio Neopixl, marks a turning point in improving the user experience and simplifying urban travel.
At the heart of a simplified, practical experience
The digital ticket now allows passengers to buy their Brupass (XL) ticket instantly via the STIB-MIVB application. Once activated, thanks to its integrated QR code, the digital ticket allows users to pass through gates or present their ticket in the event of a check.
This electronic ticketing system optimises the user experience, making it easier for passengers to get around and transport more fluid. By allowing tickets to be purchased instantly and used immediately, the STIB-MIVB is offering a practical solution that is perfectly suited to new lifestyles.
The mobility and transport sector in the midst of a digital revolution
In a context of constant change, staying at the forefront of innovation is essential. Mobility stakeholders are facing a number of challenges and issues.
Meeting growing expectations
Meeting the growing demand for digital services is a major challenge. Players in the urban mobility sector need to align themselves with these expectations by offering dematerialised solutions. The introduction of digital tickets illustrates this desire to adapt, offering users an alternative in line with their new mobility and consumption needs.
Creating real travel experiences
In addition to their main mission, which is to provide the infrastructure that enables users to get around and to keep them informed in real time, transport operators have to imagine and design real travel experiences and improve the user experience. Making transport more accessible, for all types of traveller and all types of use, is a constant challenge. Introducing pragmatic solutions, such as digital tickets that are directly integrated into passengers' daily lives, is becoming an imperative for optimising the user experience and encouraging the adoption of public transport services.
Multimodality and modern solutions
Finally, the multiplication of modes of transport for the same journey, also known as multimodality, underlines the importance of offering modern and practical dematerialised solutions. Multimodality requires fluid, integrated solutions that allow users to combine different modes of transport without friction.
Significant step forward in digitisation: STIB-MIVB reaches a milestone
The digital ticket is not the first initiative to digitalise STIB-MIVB services. It follows on from contactless payment, which already allows users to pay for their journey directly with their bank card when entering the metro, tram or bus. This advance marks the continued digitalisation of the transport company, reinforcing its commitment to connected and efficient mobility in Brussels.
Customer benefits
For customers, these innovations mean a simpler, more pleasant travel experience. No more queuing at ticket offices or handling cash. Everything is now accessible via an intuitive, user-friendly mobile application. Not only does this meet the expectations of modern users, it also enables passenger flows to be managed more efficiently, reducing friction points and increasing customer satisfaction.
Smile committed to increasingly connected mobility
In addition to its collaboration with the STIB-MIVB, Smile has positioned itself as a key partner in the digitalisation of mobility, having worked with a number of transport players in Europe, including RTM (Marseille), Ville de Lyon, SNCF, Transports Lausannois and Interrail-Eurail.
Commitment to users
Our conviction is to design a mobile application that is like you, accessible to all and inclusive. At the heart of everything we do: our users. Putting users at the heart of our applications is part of our commitment to ensuring that every aspect of our solutions meets the expectations and requirements of those who use them every day. The Smile teams are committed to transforming mobility by putting accessibility, innovation and user experience at the forefront of our initiatives.
Expertise and innovation
With a team of 15 business experts working with the STIB-MIVB on a daily basis, Smile brings its expertise and know-how to bear in creating innovative, high-performance solutions. The success of this collaboration is reflected in the impressive figures for the STIB-MIVB application: 1.9 million downloads and over 400,000 monthly users, with a user rating of 4.1/5. These figures testify to the positive impact of digital solutions on the user experience and the efficiency of transport services.
Conclusion
As the urban mobility market continues to grow and evolve, the integration of digital solutions such as paperless tickets is becoming essential. For customers, these innovations not only simplify travel, they transform the travel experience by making it more fluid, convenient and enjoyable. By remaining at the forefront of innovation and putting the user at the heart of its concerns, the STIB-MIVB, in collaboration with Smile and Neopixl, is positioning itself as a leader in the revolution in urban mobility.
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Key figures
- 15 business experts working with the STIB-MIVB on a daily basis
- 1.9 million downloads of the application
- +400,000 monthly users of the STIB-MIVB app
- 4.1/5 user ratings for the application
This customer-focused approach, combined with cutting-edge technology, enables the STIB-MIVB to respond effectively to the needs of modern travellers, ensuring seamless, connected urban mobility for all.
