ICRC
Digital transformation of the ICRC: a web overhaul to boost accessibility, performance, and user experience
Context
Improving the digital platform to better serve a global audience
The ICRC is a neutral and independent organization that provides protection and humanitarian assistance to people affected by armed conflicts and violence. With operations in over 90 countries and more than 18,000 staff members in the field, the ICRC serves a diverse international audience.
The redesign of its website aimed to enhance accessibility, performance, and navigation while ensuring multilingual compatibility.
The Need
Migrating a large amount of content while modernizing the CMS and optimizing the user experience
The ICRC needed to update an outdated version of its CMS to ensure security and performance. The goal was to simplify the content architecture while optimizing the site's performance and accessibility. Key challenges:
- Migrating a large volume of historical content
- Managing content in eight languages, including Arabic
- Creating 300 new pages while maintaining consistency and accuracy
- Optimizing performance to ensure a smooth user experience, especially on mobile
The Challenge
Coordinating and ensuring a multilingual migration while guaranteeing optimal performance and a seamless user experience
The project was complex due to the linguistic diversity and varied needs of ICRC users across the world. The main challenge was to organize the migration without disrupting the user experience while ensuring fast and accessible navigation for everyone.
Our Approach
Modular migration, continuous optimization, and user experience enhancement
Smile Switzerland analyzed over 40 proposed wireframes to develop a modular approach tailored to the ICRC's needs. The main pages were designed and validated. To tackle the migration challenge, several phases of migration, testing, and adjustments were carried out, resulting in a product that not only featured successfully migrated content but also fully editable content.
The Result
A faster, more accessible, and user-friendly site for a global audience
The redesign simplified navigation, improved accessibility, and created 300 new pages in eight languages. Key results:
- Content efficiency: 300 new pages created, ensuring consistency across all languages.
- Improved speed and accessibility: Significant reduction in loading times and compliance with WCAG accessibility standards.
- User satisfaction: Initial feedback from users has been positive, with improved navigation and usability, particularly on mobile.
- Performance and analytics: Visits are stabilizing following the archiving of a large amount of outdated content.
We are very pleased with how Smile managed the project, particularly their responsiveness and attention to detail. Their ability to adapt to our needs allowed us to deliver a high-performing, accessible site for our global audience.
ICRC Project Team
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