Digital transformation has become a crucial issue for companies wishing to stand out in an increasingly competitive market. Somfy, world leader in home and building automation, has successfully met this challenge thanks to Smile's Digital Factory. Find out how our collaboration has enabled Somfy to accelerate its e-commerce strategy and strengthen its position on the B2C and B2B markets.

A major challenge for Somfy: harmonising and accelerating e-commerce

Somfy, renowned for its innovative home automation solutions, wanted to intensify its digital presence in the Direct-to-Consumer (D2C) and Business-to-Business (B2B) markets. The objective was twofold: to unify its e-commerce platforms on a global scale while accelerating the deployment of its innovations to meet the growing expectations of its customers.

The challenges for Somfy :

1. Harmonising B2C and B2B e-commerce platforms: creating a fluid, consistent user experience across different markets.

2. Reducing time-to-market: speeding up the launch of new products and services.

3. Optimising costs and processes: improving internal efficiency while maintaining service quality.

Smile's solution: a tailor-made Digital Factory for Somfy

To meet these challenges, Smile deployed a Digital Factory dedicated to Somfy. This tailor-made structure enabled the implementation of an agile and collaborative organisation, integrating best development and project management practices for a successful digital transformation.

How Smile's Digital Factory made the difference :

• An agile and collaborative organisation: Smile set up a dedicated multi-disciplinary team, bringing together developers, UX/UI experts, project managers and architects. This team worked closely with Somfy to align developments with business objectives while enabling rapid iterations.
• Standardisation and harmonisation of platforms: Thanks to our expertise, we have standardised Somfy's various e-commerce platforms, creating a consistent and optimised user experience for both end consumers and business partners.
• Optimisation of time-to-market: By adopting agile working methods, we have considerably reduced the time-to-market for new products and services. 
• Reducing costs and improving processes: The Digital Factory approach has enabled us to optimise development costs by streamlining processes and encouraging the re-use of existing components.

Les résultats : Une accélération stratégique pour Somfy

Grâce à l’intervention de Smile et à l’utilisation de la Digital Factory, Somfy a réussi à transformer sa stratégie digitale de manière significative :

• Déploiement accéléré des plateformes e-commerce : Somfy a pu lancer rapidement de nouvelles fonctionnalités et améliorer l’expérience utilisateur sur l’ensemble de ses marchés.
• Efficacité renforcée et coûts optimisés : L'approche agile et collaborative a permis de réduire les coûts de développement tout en améliorant la qualité des livrables.
• Positionnement de leader consolidé : En optimisant ses outils et en adoptant une stratégie digitale plus agile, Somfy a renforcé sa position de leader sur le marché de l'automatisation pour la maison.

Why choose Smile's Digital Factory?

Somfy's example perfectly illustrates the benefits of Smile's Digital Factory. By creating a dedicated team and adopting agile practices, we help our customers to successfully meet their digital challenges. Whether you want to accelerate your e-commerce strategy, optimise your internal processes or deploy new digital solutions, our Digital Factory is designed to turn your ambitions into concrete achievements.

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