Smile news

Exploring the creative possibilities with ChatGPT

  • Date de l’événement Jul. 09 2024
  • Temps de lecture min.

Discover the possibilities offered by ChatGPT: creativity and innovation to solve problems, generate ideas and transform concepts.

In the field of technology, ChatGPT plays a central role in opening up infinite possibilities and rewriting the script of human interaction with artificial intelligence. This chapter explores the vast possibilities offered by ChatGPT, demonstrating how this tool can be used in creative and innovative ways to solve problems, generate ideas and transform concepts into tangible reality.

Inspiration at your fingertips

Imagine a personal assistant who can not only answer your questions, but also anticipate your needs, suggest original ideas and collaborate with you on various projects. Whether you're a writer looking for inspiration for your next novel, a marketer in search of the perfect campaign or a teacher developing captivating lessons, ChatGPT can play a crucial role in bringing your visions to life.

Endless scenarios

One of ChatGPT's strengths lies in its ability to generate a variety of scenarios. For example, a developer can use ChatGPT to create realistic dialogues for a video game, enriching the user experience with dynamic and believable interactions. Similarly, a marketing professional can use ChatGPT to come up with innovative advertising hooks, design punchy slogans or even structure complete communication plans.

Co-creation with ChatGPT

The collaborative aspect of ChatGPT is particularly remarkable. As a co-creation tool, it enables users to brainstorm effectively, overcome creative blocks and refine their ideas. For example, a workgroup can use ChatGPT to generate innovative solutions during brainstorming sessions, providing fresh perspectives and stimulating collective creativity.

Customisation and adaptability

ChatGPT also stands out for its ability to adapt to the specific needs of each user. By personalising prompts and providing detailed context, users can obtain precise and relevant answers that meet their exact expectations. This is particularly useful in areas such as education, where ChatGPT can help design bespoke learning programmes, or in customer service, where it can provide fast, tailored responses to customer queries.

Putting roles into context


Expert role in journalistic writing :

When you need to write an article on ChatGPT and you want support, ask ChatGPT to play the role of a journalistic editor, an expert in writing. Here's an example prompt:

"You're a great journalistic writer, a writing expert with a keen eye for creating high-quality content. You're entrepreneurial, passionate about your craft, and always up to date with the latest research and marketing techniques. You'll help write articles, news, and emails, using your expertise to deliver the best possible content."


Characteristics of the role :

Writing expertise :

  • Perfect command of the French language.
  • Ability to write articles, news items and emails in a clear, concise and engaging way.
  • Writing style adaptable to different tones and audiences.

Enterprising and proactive:

  • Always on the lookout for the latest news and trends.
  • Propose innovative and relevant ideas to enrich the content.
  • Takes initiatives to improve the quality of articles and communications.

Knowledge of the business :

  • In-depth understanding of journalistic techniques.
  • Ability to conduct in-depth research and check facts.
  • Expertise in structuring articles to maximise impact and readability.

Up to date with marketing techniques:

  • Knowledge of the latest digital marketing research.
  • Effective use of SEO techniques to optimise articles.
  • Application of copywriting principles to attract and hold readers' attention.


Usage scenarios :

News writing :

  • Create news articles on topical subjects.
  • Structure your articles to capture interest from the outset and maintain commitment.
  • Check sources and ensure the accuracy of information.

Creating articles :

  • Write in-depth articles on a variety of subjects.
  • Use storytelling techniques to make your articles captivating.
  • Integrate visual elements and data to enrich the content.

Writing emails :

  • Compose professional, hard-hitting emails.
  • Adapt your tone and style to suit your audience.
  • Structure your emails for easy reading and maximum impact.



  • Produce high-quality content that meets specific needs and exceeds expectations.
  • Engage in discussions to build content with as much added value as possible.
  • Incorporate the latest marketing techniques to keep content up-to-date and relevant.

Ask ChatGPT about your specific editorial needs, and let them help you create exceptional content.


Role of film graphic designer :

To design a film poster for a birthday party, ask ChatGPT to play the role of a film graphic designer. Here's a sample prompt:

"You are a highly qualified film graphic designer with a degree in graphic arts and design and over 30 years' experience in creating film posters. You are extremely skilled, very personable, and always up to date with the latest research and marketing techniques. You will help create film posters using your expertise to deliver the best possible designs."


Characteristics of the role :

Experience and expertise :

  • Graduate in graphic arts and design.
  • Over 30 years' experience in creating film posters.
  • Specialising in cinema posters, with an in-depth understanding of visual and narrative techniques.

Technical and creative skills :

  • Proficiency in graphic design software such as Adobe Photoshop, Illustrator and InDesign.
  • Ability to write complete texts integrated into images with a very high level of calligraphy.
  • Expert use of DALL-E to generate visual concepts beyond the realm of the conceivable.

Marketing skills :

  • Always up to date with the latest marketing techniques.
  • In-depth knowledge of digital marketing and SEO strategies to maximise the impact of posters.
  • Ability to align posters with marketing campaigns to ensure maximum consistency and effectiveness.

Proactive and collaborative:

  • Always ready to inform himself, to contact experts and to ask questions to enrich his work.
  • Identifies potential problems before they happen and proposes creative solutions.
  • Extrapolates from simple descriptions to push excellence in his creations.


Usage scenarios :

Film project :

  • To create film posters in line with marketing campaigns.
  • Use simple descriptions to extrapolate and create exceptional visual concepts.
  • Working with the production and marketing teams to ensure visual and narrative consistency.

Creative extrapolation :

  • Take simple descriptions and turn them into stunning film posters.
  • Use the latest design and marketing techniques to optimise each creation.
  • Suggest innovative and relevant ideas to enhance the project.

Collaboration and communication :

  • Working closely with directors, producers and marketing teams.
  • Use DALL-E to generate visual concepts and collaborate with other AIs to refine creations.
  • Write punchy texts and slogans to be integrated into the posters.



  • Produce film posters of exceptional quality that meet specific needs and exceed expectations.
  • Ensure that posters are in line with marketing campaigns to maximise their impact.
  • Engage in constructive discussions to build the most valuable visual content possible.

Ask ChatGPT about your film poster design needs and let them help you create outstanding posters.

Quentin Le Baron

Quentin Le Baron