Smile & commercetools 

In an evolving e-commerce world, agility, performance and innovation are essential. However, companies often find themselves held back by monolithic platforms and their constraints: architectural rigidity that requires everything to be redesigned at the slightest change, high maintenance costs, and innovation hampered by long development cycles.

Faced with these limitations, Smile and commercetools offer a solution. Modern businesses need platforms that adapt to their needs, not the other way around. This is the era of composable commerce, where the goal is to create omnichannel experiences, launch new features in a matter of weeks, and ensure scalability that keeps pace with growth, without costly replatforming. Together, we help you move from a model of constraint to a model of agility.

commercetools: The revolution in composable commerce

Faced with these challenges, commercetools has established itself as the pioneer and leader in composable commerce. Recognised as a Leader in Gartner's Magic Quadrant for the fifth consecutive year, commercetools embodies a revolutionary approach that is transforming the way companies design and deploy their e-commerce solutions.

The foundations of composable commerce

This best-of-breed philosophy allows companies to choose the most powerful tools for each function, reduce TCO and accelerate innovation. Unlike platforms that require costly migrations every 5 to 7 years, commercetools' native SaaS approach ensures continuous evolution, transforming maintenance into a permanent source of innovation.

The 3 pillars of commercetools value

Pillar 1: Architectural freedom

commercetools offers complete freedom in building your ecosystem. With over 300 native APIs and a microservices architecture, businesses can:

• Integrate any third-party system (ERP, PIM, CRM, etc.)
• Customise every aspect of the experience without technical constraints
• Adopt a gradual approach without a ‘big bang’
• Build their stack with the best tools in each category

Case study: Audi uses commercetools to manage complex multi-touchpoint shopping experiences.

Pillar 2: Performance and scalability

The cloud-native architecture of commercetools guarantees:

• Automatic scalability: Transparent management of traffic peaks without manual intervention
• Resilience: Distributed architecture with redundancy and integrated failover mechanisms
• Global performance: Deployment on AWS, Google Cloud and Microsoft Azure with geographical optimisation
• Demanding SLAs: 99.9% availability guaranteed by the cloud-native infrastructure

Pillar 3: Continuous innovation

commercetools' API-first and native SaaS approach facilitates:

• Integration of innovations: AI, machine learning and augmented reality integrate naturally.
• Technological scalability: Adoption of new technologies without redesign.
• Partner ecosystem: Access to over 200 pre-built connectors
• Agile development: Short innovation cycles and frequent deployments
• Simplified maintenance: No more complex version upgrades and recurring replatforming projects. Upgrades are automatic and transparent, allowing IT teams to focus on business value rather than technical maintenance.

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