The world of e-commerce is a dynamic, constantly evolving sphere. The boundaries between physical and online commerce are blurring, and consumer expectations are constantly growing. In this ultra-competitive context, the integration of artificial intelligence is no longer an option, but a strategic necessity for any company wishing to maintain its leadership and relevance. At Smile, we have not only anticipated this profound transformation, but we have also invested in the development of a modular, business-specific AI agent specifically designed to address the complex and multifactorial challenges of online sales platforms. Our vision of conversational AI is ambitious and pragmatic. We are convinced that to truly generate added value and stand out, an AI agent must be much more than a simple technological tool. It must embody the principles of sovereignty, modularity, and a deeply business-oriented approach. What does this mean in concrete terms? Sovereignty guarantees total control over your data and processes, avoiding dependence on generic third-party solutions. Modularity ensures unparalleled flexibility and the ability to adapt to changes in your business. Finally, business-centricity means the agent is steeped in the specifics of your industry, products, customers, and internal processes.
It is with this in mind that we are proud to present our AI Agent Demonstrator, a solution that transcends traditional API testing and offers a concrete experience of what AI can accomplish.

It is with this in mind that we are proud to present our AI Agent Demonstrator, a solution that transcends traditional API testing and offers a concrete experience of what AI can accomplish.

Smile's modular AI agent architecture: an asset for e-commerce
 

The Smile AI Agent: A revolutionary architecture for e-commerce performance.

Forget the guesswork, generic responses, and frustrating interactions all too often encountered with basic chatbots. We've designed a comprehensive AI conversational agent whose architecture is intrinsically designed for complex and demanding e-commerce environments. Its integration is easy within your existing information systems, minimizing friction and ensuring rapid and efficient implementation without disrupting your day-to-day operations. This conversational agent for e-commerce is not a simple chat program; it's a true business conversational agent with advanced cognitive capabilities. It is capable of understanding the nuances of human language, intelligently querying your most complex databases, and, above all, acting proactively and appropriately.

Our approach is based on a modular architecture, ensuring maximum power, flexibility, and scalability. The agent doesn't just passively respond to requests from your customers or internal teams. It's designed to be proactive, to retrieve information wherever it resides in your information systems, and to provide accurate, contextualized, and highly personalized responses. This modularity isn't just a technical gimmick; it's the cornerstone of truly efficient agent-based commerce, capable of adapting to market changes, new trends, and the emerging needs of your users.

Here's a detailed overview of the key modules that make up the core of our AI agent and are designed to revolutionize customer experience management and radically optimize your company's internal productivity:

Here's a detailed overview of the key modules that make up the core of our AI agent and are designed to revolutionize customer experience management and radically optimize your company's internal productivity:

Intent Module: AI for quality customer service

This component is our agent's listening ear. It uses sophisticated natural language processing (NLP) algorithms to pinpoint the underlying intent behind each customer query with pinpoint accuracy. Whether it's a question about product features, order status, a technical support request, or a complaint, this module feeds the Large Language Model (LLM) with the exact query, eliminating any ambiguity and ensuring relevant, targeted, and error-free responses. This module is, without a doubt, the cornerstone of a truly effective AI customer service agent, capable of handling millions of daily interactions with impeccable consistency.

Product Module: the AI ​​agent for product catalog management

Imagine a tireless product expert who knows your entire catalog inside and out. This module is directly connected to your PIM (Product Information Management), ERP, or any other product database. It manages complex attributes, variants, technical specifications, prices, promotions, and specific business contexts across your entire catalog with astonishing agility. It offers instant and comprehensive response capabilities for all your references, regardless of their complexity. This is a major asset for an AI agent for product management, allowing customers to quickly find the information they are looking for and sales teams to have a single, up-to-date source of truth.

Module Store: AI for omnichannel commerce

In the era of Unified Commerce and omnichannel, this module is absolutely essential. It provides accurate, real-time information on the location of your physical stores, their opening hours, available services (in-store pickup, appointment scheduling), and, most importantly, real-time product availability (Click & Collect, in-store stock). It significantly enriches the customer experience, both online and in-store, by providing seamless continuity between different sales channels. This module is essential for streamlining the customer journey and maximizing sales opportunities.

Order Module: the AI ​​agent for order management

Order management is often a source of friction and inquiries for customer service departments. This module, intelligently connected to your e-commerce systems (whether Adobe Commerce, OroCommerce, Salesforce Commerce Cloud, or other platforms), allows you to view or modify current orders, check their status, track delivery, or even initiate returns processes. It ensures smooth and autonomous management of customer inquiries related to their purchases, drastically reducing the workload of your support teams and increasing customer satisfaction. It's a perfect example of an AI agent for order management that transforms a time-consuming task into an automated and efficient process.

Use case: the AI ​​agent for purchasing support

Our demonstrator doesn't just showcase isolated features. It highlights an intrinsic and unique ability of our AI agent: to engage in intelligent dialogue with your customers or internal teams, to continuously learn from the context of each interaction (via LLM's reinforcement learning and fine-tuning mechanisms), and, above all, to act efficiently and autonomously within your existing software infrastructure. This seamless synergy between artificial intelligence and your systems guarantees a frictionless customer experience, rapid problem resolution, and unprecedented optimization of internal processes. This is the promise of an intelligent AI agent, capable not only of understanding, but also of taking initiative and executing complex tasks, and which is deeply integrated into your digital ecosystem.

Thanks to our resolutely modular and open architecture, we have the exceptional ability to quickly add new functional building blocks, adapting with agility and precision to your evolving business needs and the specificities of your activity. Whether it's automated product return management, advanced customer support, deep integration with your CRM (Customer Relationship Management) system for a 360° view of the customer, automated generation of personalized quotes, or optimization of marketing campaigns, our AI agent is designed to evolve and grow with you. This flexibility isn't just an asset; it's an undeniable competitive advantage for any e-commerce player looking to innovate and differentiate itself. Discover the transformative power of AI to serve your business and your growth.
 

In this scenario, the user is looking to equip their sports club. The chatbot automatically detects the sport in question and offers an initial selection of corresponding products or product families. The user then specifies their preferences, including color, to filter the items available in stock. The chatbot prompts them to choose the desired sizes and quantities, then suggests adjusting these quantities to benefit from volume-related commercial discounts. Once this step is validated, the chatbot suggests additional products to enhance the order. Based on the user's responses, the cart is automatically completed. The process concludes with a summary quote sent by email, including the option to directly validate the order.
 

The future of e-commerce is agentic

Don't miss this unique opportunity to discover this AI agent, which represents much more than a simple technological improvement; it embodies a true transformation for agent-based commerce. It's not about replacing humans, but about augmenting their capabilities, freeing up time for higher-value tasks, and delivering an unparalleled customer experience. We offer a personalized and interactive demonstration, designed specifically for you. During this private session, we will be able to discuss in depth your specific use cases, operational challenges, and strategic ambitions. We will show you concretely how our solution can not only transform your customer relationships, but also radically optimize the efficiency and productivity of your teams.

Our expertise in e-commerce development and AI integration allows us to support you at every stage of this digital transformation, from assessing your needs to fully integrating the agent, including customization and deployment. We are your preferred partner for making AI a powerful driver of growth and innovation.

Contact us to schedule your personalized Smile AI Agent demo.