Liferay DXP: Creating personalized digital experiences

Used by companies worldwide, it centralizes content, services and real-time data to meet customer expectations, improve customer service and offer self-service spaces tailored to your business needs.

What is a digital experience platform?

A digital experience platform (DXP) is software that allows you to manage, personalize and distribute digital experiences across multiple channels (web, mobile, intranet).

For example, it allows you to:

• create a high-performing customer portal,

• manage content in a centralized manner,

• to offer self-service options

• adapt user journeys in real time.

Unlike a traditional CMS, a DXP integrates advanced features to meet user expectations and improve digital interactions.

Key takeaway: a DXP is a comprehensive software that centralizes content, services, and data to deliver personalized experiences at scale.

Smile & Liferay

Since 2007, Smile has collaborated closely with Liferay, starting with the SNCF Voyages intranet project. Today, Smile is a major player in the implementation and customization of Liferay solutions.

Thanks to in-depth expertise and a dedicated team, Smile can meet the most complex challenges, guaranteeing tailored and efficient solutions that meet customer expectations, while emphasizing innovation, quality and user satisfaction.

Create a high-performing customer portal with Liferay

Creating a customer portal is a strategic lever for improving the user journey and optimizing customer service. With Liferay DXP, companies can offer personalized spaces where users:

• access their personal information,

• follow their requests

• carry out actions autonomously,

• benefit from a free access service.

This system meets modern expectations: speed, autonomy, and real-time access. Implementing a self-service portal reduces incoming requests and increases user satisfaction.

Key takeaway: a well-designed customer portal can improve satisfaction and reduce operational costs.

A flexible solution tailored to your business needs

One of Liferay DXP's main strengths is its flexibility. Thanks to its modular architecture, the platform adapts to your business needs and allows you to add or modify features without impacting existing systems.

This means that it's possible to evolve services, update content, or integrate new business tools without disrupting the user journey. This adaptability is essential in a context where digital practices are rapidly changing.

In practice, new features can be deployed gradually, while ensuring continuity of service and a consistent experience.

In short: the platform evolves easily and allows for quick updates without impacting users.

Improve the customer experience through self-service

The rise of self-service is profoundly transforming the relationship between businesses and their customers. Users now want to access services independently, without relying on an intermediary.

Portals developed with Liferay DXP offer a seamless, accessible, and personalized experience, meeting user expectations in real time.

In practical terms, a self-service customer portal allows users to:

- to access their personal information and documents at any time,

- Track your requests in real time without contacting customer service,

- to perform actions (payment, modification, declaration, etc.) independently,

- access a knowledge base to quickly solve their problems.

This approach offers a dual advantage: it improves customer satisfaction while reducing the workload of customer service. Teams can then focus on higher-value requests and deliver better experiences.

Key takeaway: self-service meets user expectations autonomously, while optimizing customer service performance and costs.