On June 4th, Smile, Synotis and UX-Republic brought together more than 100 decision-makers, experts in digital, data and AI at the prestigious Olympic Museum in Lausanne.
The goal of this morning? To decipher how the alliance of data, artificial intelligence and user experience (UX) makes it possible to reinvent business models and transform the performance of organizations.
Were you unable to attend or would you like to listen again to the presentations by our experts and distinguished guests? All the replays of the conferences and the round table are now available online !
Watch the highlights of the event in video
Opening Keynote : Digital Sovereignty & AI in the Public Sector
By Catherine Pugin (Digital Delegate for the State of Vaud)
Long confined to purely technical issues, the integration of AI and data in the Swiss public sector is now a truly strategic and political topic. Catherine Pugin discusses the major operational challenges and the need to reconcile technological innovation with data sovereignty.
Digital Twin 2.0 : Neuro-symbolic AI for IT systems
By Vinh-Thuy Tran (AI Engineer) & Julien Dabert (GenAI & MLOps Architect - BNP Paribas France)
Discover the inner workings of Twin , the AI-powered digital twin developed within BNP Paribas. A hands-on immersion to understand how neuro-symbolic AI is revolutionizing IT production and making IT infrastructures truly "alive" and predictive.
From SXO to CX : Transforming your visitors into engaged customers
By David Reboux (Director of Performance - UX-Republic)
How does the SXO (Search eXperience Optimization) approach redefine the user journey? David Reboux details the essential methodologies and optimization levers to evolve UX towards a comprehensive customer experience (CX), from initial acquisition to lasting loyalty.
Pragmatic Data Mesh : From Data Subjected to Data Chosen
By Thibault Asselborn (Head of Data & Development - Loterie Romande) & Charlotte Bondaz (Data Consultant - Synotis)
Case study on transforming a fragmented data platform into a unified analytical foundation. Discover how to reconcile the strategic autonomy of business teams with overall governance through a pragmatic Data Mesh approach.
Roundtable discussion : What impact does the combination of Data & AI have on customer experience?
Hosted by Barbara Haddad (Journalist)
With the participation of experts from the State of Neuchâtel, the Loterie Romande, Synotis and Smile. "No data, no AI, no chocolate!" Through business use cases and feedback, our guests shared their visions and ambitions around the synergies between data, AI and customer journey optimization.
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Whether you are looking to structure your data governance, deploy industrial AI agents or optimize the conversion of your digital platforms, these interventions will provide you with strategic and operational insights.
