RESOURCE
Dive into Aligro’s feedback, presented at our event “Data, AI & UX at the Service of Your Business.”
In this replay, Aligro’s Marketing Director reveals how the brand leveraged data analysis and AI to better understand the needs of its restaurant clients by cross-referencing their menus with their purchase histories.
Through this concrete case, you will discover:
✔️ A data-driven approach to refining B2B customer knowledge
✔️ How to identify unpurchased products to adjust offers
✔️ The levers to create a more personalized and relevant business relationship
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