Smile is accelerating its growth and strengthening its leadership in AI, data, and digital sovereignty. Discover the group's new strategy.
Paris, February 5, 2026 - Smile, the European leader in digital services, is embarking on a new three-year development cycle, driven by clearly defined priorities: to boost its growth trajectory and strengthen its position as a key player in data, artificial intelligence (AI) and digital sovereignty.
In a market profoundly transformed by AI, the Smile group intends to strengthen its lead by accelerating the development of its strategic offerings around several key pillars:
- AI and data, with the deployment of concrete, industrialized solutions integrated into the heart of business processes;
- the cloud and infrastructure, serving performance, resilience, sovereignty and technological mastery;
- digital consulting, to closely support business and IT departments in defining and implementing ambitious transformation paths, aligned with new digital challenges;
- custom development , through the design of platforms and applications based on open frameworks and advanced AI components.
With over 20 years of expertise in open technologies, Smile makes digital sovereignty a priority for development, while integrating the most advanced AI technologies.
“ 2024 and 2025 marked a significant consolidation phase for the group, with the strengthening of its management team, the arrival of recognized experts, the finalization of numerous agreements with major accounts, as well as the conclusion of new key technological partnerships, enriching our ecosystem and our capacity for innovation, ” explains Marc Palazon, President of the Smile group.
Smile's guiding principle for continued growth will be based on a combination of organic growth and targeted acquisitions, both in France and internationally, a key lever that will remain central in the years to come.
With this in mind, Smile announces that it has finalized the refinancing of its unitranche debt at the end of 2025, thus providing the group with the financial resources necessary for the accelerated execution of its strategic plan, including through external growth operations.
Smile's management enjoys the full support of its shareholders. This confidence, combined with the commitment of the group's teams, is a major asset for approaching this new chapter with ambition and confidence, in service to its clients.
Marc Palazon concludes : " This new cycle is not a break, it's an acceleration. In 2025, we transformed our own methods, notably thanks to AI. Today, with the support of our shareholders and strengthened investment capabilities, we are ready to industrialize this approach for our clients."