Discover the new features of OroCommerce 7.0 (April 2026). Generative AI with OroIQ, migration to Symfony 7, and product mapping optimization to boost your B2B ROI.
The world of B2B e-commerce is evolving very rapidly. For companies using OroCommerce, maintaining a high-performing and modern platform is a daily challenge, especially when managing enormous catalogs and complex sales processes.
OroCommerce version 7.0 , released in April 2026, brings several structural improvements to the platform. This update focuses primarily on integrating automation tools, managing payments, and adapting its technical architecture.
A boost with AI
Back-office work can quickly become monotonous. Between inventory management, order tracking, and data entry, repetitive tasks take up a significant amount of time. The arrival of SmartAssistant is a great help in this regard.
Where OroCommerce 7.0 truly shines is in the native and secure integration of artificial intelligence at the heart of the platform. AI is now directly embedded in workflows to assist buyers and sellers.
The idea is to use AI to act as an assistant for managers. Instead of clicking through dozens of menus to find information about a client or an order, users can now ask questions in natural language. The tool also helps to create quotes more quickly and to guide new users through the software. This results in a tangible productivity gain, allowing teams to focus on higher-value tasks.
OroIQ: The conductor of AI agents (SmartAssistant, SmartOrders)
To coordinate the various AI tools such as SmartAssistant, SmartInsights, SmartOrders, SmartTrends, etc., the platform relies on a new orchestration system called OroIQ. It allows queries to be made to the database and tasks to be executed in natural language.
Better financial management
B2B is known for its complex transactions: negotiated discounts, specific payment terms, multiple invoices... OroCommerce 7 has attempted to simplify this. The platform improves its native invoicing tools.
With improvements to OroPay and the native billing portal, the platform integrates B2B payments and invoice management directly into the e-commerce interface.
The goal is to allow businesses to manage their entire financial cycle, from the initial order to payment, in one place. By avoiding the use of too many different software programs for tracking, the risk of data entry errors or discrepancies between the website and the accounting system is reduced.
Better manage connections
For an e-commerce site to be effective, it can't operate in isolation. It needs to communicate with the ERP, CRM, and all other internal tools. The arrival of the MCP protocol is a real advantage: it facilitates communication between systems.
Furthermore, the "headless" approach has been taken even further. By separating the store's backend from the customer-facing side, businesses retain complete design freedom. Whether you need a highly customized interface or a dedicated mobile app, OroCommerce 7's technical foundation is designed to impose no limitations. With the addition of native connectors for secure sign-on (SSO) solutions like Okta, integration into enterprise ecosystems is simplified.
Mapping in the context of OroCommerce 7
In the new OroCommerce 7.0 version , the management of identifiers has been further enhanced to meet the complex needs of B2B:
- Multiple Identifiers: a single product (a SKU) can be linked to several identifiers: a UPC, an EAN, an ISBN, etc.
- AI and Automatic Mapping (SmartOrder): This is where mapping becomes powerful. As mentioned for OroCommerce 7, AI can read a PDF order form sent by a customer. If the customer uses the manufacturer's UPC code instead of your internal SKU, the AI uses the mapping table to immediately identify the correct product and create the order without human error.
- Unit of Measure Mapping: In B2B, you sometimes sell by the unit, by the carton, or by the pallet. Each packaging unit can have its own UPC (the code on the carton is different from the code on the individual item), but all must point to the same parent SKU with a quantity conversion rule.
In a modern platform like OroCommerce 7, this mapping is important to enable Artificial Intelligence to automate sales.
Why is the switch to Symfony 7 strategic?
The architecture of OroCommerce 7 is now based on Symfony 7, offering three major benefits to IT departments:
- Performance: optimizing resource consumption for large catalogs.
- Security: enhanced protection thanks to updated software libraries.
- Maintenance: reducing technical debt and facilitating future version upgrades.
Conclusion: Anticipating tomorrow with OroCommerce 7.0
In summary, OroCommerce 7 is an update focused on robustness and openness. It allows businesses to avoid feeling trapped by outdated technology. Between the switch to Symfony 7, AI that simplifies daily tasks, and improved integration with other enterprise tools, Oro remains on a very strong trajectory. This technological evolution is necessary to stay competitive in an environment where responsiveness has become the norm.
