Since 2010, Smile has been working closely with Acquia to strengthen its expertise in Drupal. This strategic partnership has enriched us with the quality resources offered by Acquia and given us in-depth knowledge of the evolution of the Drupal ecosystem.
Smile & Acquia
Together, Smile and Acquia have provided many companies with integrated and innovative solutions, demonstrating a natural fit. Today, we are particularly passionate about Acquia's positioning in digital marketing, especially with Acquia Campaign Studio and Acquia CDP, and look forward to future innovations. ACQUIA is named a "Leader" in Q3 2023 in the Forrester Wave™ on content management systems.
Optimize your Marketing operations with Acquia CDP and Campaign Studio
The combined use of Acquia Customer Data Platform (CDP) and Acquia Campaign Studio revolutionizes digital marketing. Let's imagine a company that wants to personalize its campaigns: thanks to Acquia CDP, it analyzes the behavioral data of its site users to create tailor-made content with predictive models. It precisely segments its customer base based on a wide range of variables, revealing new revenue opportunities through targeted recommendations. Centralizing data control ensures efficiency, governance and security, while reducing operational inefficiencies enables optimal campaign coordination .
With Campaign Studio, Acquia builds personalized campaigns with a visual email and landing page builder, and integrates dynamic content. Customer relationship management is optimized by precise lead tracking , and multi-channel campaigns adapt to the specific needs of each customer segment, while ensuring GDPR compliance . This synergy between CDP and Campaign Studio accelerates time to market, breaks down internal silos and provides a unified, comprehensive view of each client, radically transforming the company's marketing approach.
Smile & Acquia
Since 2010, Smile has worked closely with Acquia to strengthen its expertise in Drupal. This strategic partnership has enriched us with the quality resources offered by Acquia and allowed us in-depth knowledge of the evolution of the Drupal ecosystem. Together, Smile and Acquia have offered many companies integrated and innovative solutions, demonstrating a natural complementarity. Today, we are particularly excited about Acquia's positioning in digital marketing, particularly with Acquia Campaign Studio and Acquia CDP , and look forward to future innovations. ACQUIA is named “Leader” in the 3rd quarter of 2023 in the Forrester Wave™ for content management systems.